IBM'S DREAM IT DONE CAMPAIGN: CREATING $700 MM IN PIPELINE

IBM Services is the McKinsey of IBM. Despite making up 35% of IBM’s total revenue with high profile projects like transforming Mercedez-Benz stadium, the consultancy had little awareness. With over 130,000 consultants around the world they deliver the method (human) and technology (machine) the C-suite needs to digitally transform their business and safeguard against digitally native competitors. The mission was to create a storyline, brand, and campaign that would increase brand awareness to the C-Suite.

DREAM IT DONE :60s TV SPOT

IDENTITY + KEY ART

CONCEPT STATEMENT

SUCCESS TODAY, FOR BUSINESS EXECUTIVES, IS ALL ABOUT BALANCE. HAVING THE TECHNOLOGY, AND THE CREATIVITY. BEING ON TOP OF WHAT’S A PASSING FAD, AND KNOWING WHAT CREATES LONG-TERM VALUE. KEEPING THE BUSINESS RUNNING, BUT DISCOVERING NEW IDEAS ALONG THE WAY. LEARN FROM A TEAM OF IBM CONSULTANTS (WITH BOTH THE EXPERTISE AND THE IMAGINATION) TO HELP YOU FIND THE BALANCE YOU NEED TO DREAM BIG BUT EXECUTE BIGGER.

CONFERENCE ACTIVATION

DREAM IT DONE LIVE 3D ACTIVATION

RESULTS

    • 6.1mm in reach 
    • 34.5mm impressions from 4,700
      mentions by  1,000 users
    • $700mm in pipeline, post event