LAUNCHING AMERICA'S FIRST MICRO-HOTEL: THE POD HOTEL

The brief was to rebrand a hotel with very tiny rooms that would attract a new, young and international audience without turning off their existing, older audience. The vision of the interior architect, Vanessa Guilford, was to create a mid-century modern design, an homage to Charles Eames and Jean Prouvé, so Far From Timid designed the brand–naming, brand identity, and on-property materials to complement that vision.

IDENTITY + KEY ART

DIGITAL EXPRESSION

ON-PROPERTY ACTIVATION

RESULTS

  • 500% increase in revenues year 1
  • Expansion: The Pod Hotel has since expanded to numerous locations in New York City, Brooklyn, and Washington D.C.
  • 32% conversion rate to booking
  • Over 180 articles written about the hotel including The New York Times, USA Today, The Wall Street Journal