IBM'S DREAM IT DONE CAMPAIGN: CREATING $700 MM IN PIPELINE

IBM Services is the McKinsey of IBM. Despite making up 35% of IBM’s total revenue with high profile projects like transforming Mercedez-Benz stadium, the consultancy had little awareness. With over 130,000 consultants around the world they deliver the method (human) and technology (machine) the C-suite needs to digitally transform their business and safeguard against digitally native competitors. The mission was to create a storyline, brand, and campaign that would increase brand awareness to the C-Suite.

Inspired by the 100 Days of Happiness and the 100 Days Challenge for Leaders, we created 100 Days, 100 Opportunities. For 100 Days, we shared 100 Opportunities: stories, insights, and data we gathered for the study from over 5000 CxO’s who’ve envisioned the future, taken bold risks, and seized their moment. We also launched a hero film to promote this launch that was shown at Mobile World Congress in partnership with CNBC. We took a social first approach and created a template for the future that could also stand as an effective thought leadership tool for 120,000 consultants, allowing them to post consistently to their own communities.

LAUNCH VIDEO

Load video: 100 Opportunities, 100 Days IBM C-Suite Study Far From Timid

IDENTITY

SOCIAL + DIGITAL EXPERIENCE: 100 DAYS OF INSIGHTS

RESULTS

- Social
  5.2M reach and 14.5M impressions from 2201 mentions by 1150 users
- Website
  7,146 unique visits over first three days in market, roughly 2X what the C-suite study website drove in total across all of 2018
- Video
  8000 earned views in 2 days

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