#LOVETRAVELS: INCREASING REVENUE 13X FOR MARRIOTT

Our challenge was to create an inclusive marketing campaign for the LGBTQ community that would create fandom across the global portfolio–from luxury to business, the loyalty program, and at the local property level.

Branded content at its purest: Through captivating portraits of real people and celebrities, we showed the world how love travels wherever you go with Marriott, quietly, at the center. From short video vignettes and live experiential events (PRIDE) across cities to content marketing and UGC–this campaign was an epic case study in brand synchronization and world-building.

INFLUENCER FILM SERIES: GEENA ROCERO

Load video: Film of Geena Rocera for Marriott's Love Travels campaign

INFLUENCER FILM SERIES: TIM HOWARD

Load video: Film of Geena Rocera for Marriott's Love Travels campaign

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IDENTITY + KEY ART

DIGITAL MARKETING

MULTI-CITY EVENT ACTIVATION

OUTDOOR

BEHIND THE SCENES

Working with an unforgettable team where everything was possible.

RESULTS

Marriott not only significantly shifted perception of their brand, but also created a #LoveTravels movement throughout the world. This campaign generated 500 million+ PR impressions and a mobile click through rate 11.6x higher than the industry benchmark along with generating 13x more revenue than last year’s initiative. When Marriott expanded their #LoveTravels message across all consumer segments, the top creative was 6.8 times higher than the industry benchmark and the banner media outperformed all standard desktop banners across the entire Marriott portfolio with an overall clickthrough rate of .55%.

PRESS:
GLAAD
MEDIAPOST
HUFFPO
CHIEF MARKETER
SKIFT