Madison + Sunset is a podcast series hosted by legends Katie Kempner, founder of Kempner Communication, and Matt Scheckner, founder Advertising Week. This podcast fills a gap in the podcast ecosystem with a dedicated focus on how advertising and Hollywood are recalibrating, restructuring and creating new ways to drive culture and commerce. They came to me and wanted a logo for this new ecosystem. Something tailored. Something memorable.

The name Madison + Sunset is the intersection of where Madison Avenue (NYC) meets Sunset Boulevard (LA) so I created an identity system that would make use of the most recognizable icons associated with NYC and LA and weave them through the type. We begin with the Empire State Building and a palm tree, but this identity system becomes interchangeable: Apple + Hollywood star, Taxi + Convertible, Coffee + Martini, Bagel + Avocado Toast, Hot Dog Cart + Red Carpet.