Welcome to the Alonaverse. With an uncanny sense for what’s next and an insatiable curiosity, I help brands grow by turning them into must-watch experiences.

  • Two Bellman Brand Film

    Creating $34mm in media value through brand storytelling

  • Six Degrees of Automation

    IBM X Wired Magazine brand film series featuring director Chris Cannuciari

  • #LoveTravels: Marriott Diversity + Inclusion Campaign

    Transforming the travel experience into a global celebration of diversity and inclusivity.

If you want to get something done,
give it to Alona.

- Rob Rogers, Co-CEO Sudler, The Americas

Throughout our engagement, Alona’s deep expertise in all aspects of brand experience and the digital customer journey made her an invaluable partner that we will continue to work with and trust.   

- Steve Gross, CMO, University of Phoenix
  • Introducing IBM to a new generation

    Showing the world how to dream bigger with unmatched precision and rebrand for IBM

  • Blockboard Brand Programming

    Social-first multi-format, omnichannel content strategy and execution across brand experience

  • IBM THINK Magazine

    Creating a Spotify-like content experience

  • #GetTeleported

  • University of Phoenix Brand Programming

    A multi-format, omnichannel content strategy + execution

  • Marriott Traveler Magazine

    Tripling Marriott's revenue with a content site

Alona delivered a sophisticated and complete campaign and since, we’ve seen a barrage of media attention and an overwhelming flood of business.”

- Richard Born, Partner, BD Hotels (Bowery Hotel, Pod Hotel, The Jane, Waverly Inn)

We are always pulled in many directions and Alona pushed us to focus and obtain actionable intelligence on the outcome of our tactics and strategies rather than just a feeling of what works."

- Jason Cone, Fmr Communications Director, Doctors Without Borders (Médecins SansFrontières)
  • Celebratizing Leadership

    Thought leadership campaign x Atlantic Magazine

  • It Pays To Book Direct

    Reminding consumers it's better to book directly through Marriott.com without pissing off the booking agents.

  • The Pod Hotel

    Launching an iconic hotel that went global

AWARDS

I create and operationalize Watchable Brands®. Through smart design, engaging stories, and immersive experiences, I've transformed legacy brands from Marriott to IBM and startups from Blockboard to The Pod Hotel into something so captivating, they’re binge-worthy.

CLIENTS

WATCHABLE MAGAZINE

  1. Read more: Watchable Brand: Regina's Grocery
    Watchable Brand: Regina's Grocery

    Watchable Brand: Regina's Grocery

    Watchable Brand Score: 🎠🎠🎠🎠🎠 5/5 Carousels Regina’s Grocery isn’t just another Italian deli. Spend one minute on their Instagram and get lost in L...
    Read more
  2. Read more: Watchable Brand: Moncler Genius
    Watchable Brand: Moncler Genius

    Watchable Brand: Moncler Genius

    Moncler has positioned itself as a major force in luxury fashion through a well-structured brand architecture that includes Moncler, Moncler Greno...
    Read more
  3. Read more: Top 5 Watchable Brands® Advertising Week Edition 2024
    Top 5 Watchable Brands® Advertising Week Edition 2024

    Top 5 Watchable Brands® Advertising Week Edition 2024

    Watchable Brands provides a clear framework for navigating a marketing landscape where audience loyalty can be as unpredictable as Rebecca...
    Read more
watchable 👇🏼