SEISMIC
Designing a mission-driven experience for a non-profit foundation committed to ensuring artificial intelligence is built with humanity at the center.
CHALLENGE
For ten years, academic institutions, interest groups, and individuals like one of the founders of AI, Geoffrey Hinton, have been advocating for AI governance, focusing mainly on policy makers. Seismic Foundation was created to focus on the people. If we can make people understand what their AI future might look like, they'll be more inclined to do something about it.
So, Seismic was born. We're made up of superstars in all areas of media from PR to storytelling and social. We use media to educate and entertain at scale–from TV to film, IRL, and always-on.
Brand Film
Brand Universe
SOLUTION
Seismic is not anti-tech. We are pro-human. The vision was to create a very human brand. To be a place of optimism in all the hype and fear-mongering around AI and super intelligence. To give people a place to stand on during the most dramatic shift in the history of the world.
editorial
colors
visual vocabulary - seismology
visual vocabulary - seismology
brand identity
brand identity
brand identity
Website
Social
Report 2025: AI vs Everything You Care About
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