CV

A social impact fund dedicated to ensuring AI is built with humanity at the center .

• Lead brand and storytelling for an organization empowering people to understand—and shape—their AI future through film, documentary, and always-on storytelling.
• Built and lead the NY creative office.
• Partner with award-winning directors to translate AI concepts into accessible narratives for streaming.
• Lead strategic paid and earned omni-channel partnership campaigns
• Oversee social newsroom, serialized content, and creator programs.
• Define brand identity, narrative voice, and creative frameworks.
  
  Projects:
• GOOD THINKING STREAMING TV SERIES, BIAS EFFECT TIKTOK MICRODRAMA, THE TALK 360, MOVE FAST BREAK KIDS MICRODRAMA

An award-winning post-modern brand consultancy that turns brands into watchable and playable entertainment.

• Rebuilt University of Phoenix creative framework and editorial engine that launched with 12 multi-format, influencer/celebrity-driven series–high and low production; 28% enrollment lift).
• Built We Speak Chic brand platform and social-first and influencer-driven video content franchises for Maesa Beauty
• Transformed Blockboard (300% lead-gen; 126% SOV).
• Managed teams of 40+ and multimillion-dollar budgets.
• Created Watchable Brands® (350% pitch-win lift).

• Led IBM’s modern brand transformation, making complex AI and cloud capabilities accessible through human-centered storytelling.
• Led and upskilled 200+ creatives around the world
• Drove +300% NPS and influenced $700MM+ pipeline.
• Launched DREAM IT DONE creative platform.
• Led and created the 3-part non-fiction series 6 DEGREES OF AUTOMATION with director Chris Canuciarri
• Produced immersive experiences at the US Open and Wimbledon.
• Led the consolidation of 100k blogs to form their new though leadership magazine, THINK–a revival of their 1935 magazine.

• Transformed Marriott into a modern travel brand through a 24/7 cultural newsroom and serialized storytelling.
• Led #LoveTravels omnichannel, global influencer-driven campaign (13X~ revenue growth).
• Launched Marriott Traveler Magazine ($20MM+ annual revenue).
• Led Two Bellmen (6MM+ views; 247MM PR impressions).
• Led a 40-person creative/editorial team.
• Transformed Ritz Carlton Elite email strategy to a magazine

• Built and sold award-winning, premium digital brand agency.
• Led Emmy-nominated Starved for Attention for Doctors Without Borders.
• Created The Pod Hotel brand and experience (500% YoY revenue).
• Oversaw global UX redesign for LexisNexis.
• Built McDonald's gaming platform