Welcome to the Alonaverse–where Madison Avenue meets Hollywood. I turn stagnant brands into must-watch experiences. Ask me about brand programming.
Making Kristin Ess A Brand Impossible to Ignore
A multi-format, serialized content strategy, in-housing, execution and distribution across brand experience to increase share of voice.
#LoveTravels: Marriott Diversity + Inclusion Campaign
Transforming the travel experience into a global celebration of diversity and inclusivity.
Introducing IBM to a new generation
Showing the world how to dream bigger with unmatched precision and rebrand for IBM
Creating a Brand Identity For a Legendary Podcast
How advertising and Hollywood are recalibrating, restructuring and creating new ways to drive culture and commerce.
Blockboard Brand Programming
Social-first multi-format, serialized content strategy and execution across brand experience
If you want to get something done,
give it to Alona.
Throughout our engagement, Alona’s deep expertise in all aspects of brand experience and the digital customer journey made her an invaluable partner that we will continue to work with and trust.
University of Phoenix Brand Programming
A multi-format, serialized content strategy + execution across social and digital.
It Pays To Book Direct
Reminding consumers it's better to book directly through Marriott.com without pissing off the booking agents.
Alona delivered a sophisticated and complete campaign and since, we’ve seen a barrage of media attention and an overwhelming flood of business.”
We are always pulled in many directions and Alona pushed us to focus and obtain actionable intelligence on the outcome of our tactics and strategies rather than just a feeling of what works."
AWARDS
I create and operationalize Watchable Brands®. Through smart design, engaging stories, and immersive experiences, I've transformed legacy brands from Marriott to IBM and startups from Blockboard to The Pod Hotel into something so captivating, they’re binge-worthy.
CLIENTS
WATCHABLE MAGAZINE
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Read more: Watchable Brand: Regina's Grocery
Watchable Brand: Regina's Grocery
Watchable Brand Score: 🎠🎠🎠🎠🎠 5/5 Carousels Regina’s Grocery isn’t just another Italian deli. Spend one minute on their Instagram and get lost in L...Read more -
Read more: Watchable Brand: Moncler Genius
Watchable Brand: Moncler Genius
Moncler has positioned itself as a major force in luxury fashion through a well-structured brand architecture that includes Moncler, Moncler Greno...Read more -
Read more: Top 5 Watchable Brands® Advertising Week Edition 2024
Top 5 Watchable Brands® Advertising Week Edition 2024
Watchable Brands provides a clear framework for navigating a marketing landscape where audience loyalty can be as unpredictable as Rebecca...Read more
