Instead of PSA's and traditional campaigns that non-profits use to educate the public, Seismic wanted to use entertainment to ensure the world understands how AI will impact the most important areas of our life: working, loving, dying, learning, parenting.

If we can’t imagine our future with AI…how will we make sure AI isn’t something that just happens to us?

We needed a new wave of storytelling to help people envision AI’s impact. Not dystopia—intimacy. I oversaw the creation, story, identity, and promotion of this series of 6 films. Grief Room is the first to launch, directed by the Bafta-winning directer Sindha Agha and premiering at the Edinburgh International Film Festival.

Starring Emily Beecham, Daily Bevan, and Louisa Harland.

This film collapses the gap between speculative fiction and our fragile present, turning today’s quiet anxieties into tomorrow’s urgent questions. The future isn’t coming—it’s already here.